Habit formation is one that can never be broken and is like an addiction if not adhered to strictly. For some, reading newspaper especially early in the morning with a cup of coffee or tea is the most preferred routine before proceeding for their other daily activities. The newspaper is a store of news that provides information of all vital events and happenings around the region, nation and the world. The coverage of news is related to politics, business, entertainment, sports, classifieds, matrimonial and advertisements etc and an extensive coverage by the newspaper is mostly preferred by all. The newspapers are published in regional, national languages and in English too and the edition of newspaper in other languages varies from paper to paper. The choice of the version also varies from person to person. Many of course prefer to read the newspaper in their regional language.

Jagbani newspaper is a Punjabi daily newspaper and is the most popular newspaper in Punjab. This newspaper has had a rapid growth all over Punjab and gained popularity in Chandigarh, Ludhiana, Jullundur too. The paper has its headquarters in Punjab. The newspaper was born on July 21st 1978 and presently is having a circulation of about three lakhs daily. The Jagbani newspaper is owned by the Kesari group. The approach of this paper was a secular one and represented the voice of the common and hence gained a significant place in the society. It has a wide variety of readers with diversity in caste or religion.

The Jagbani Punjabi newspaper being the most widely read newspaper in Punjab and has always been viewed as being one of the most trusted expression of the voice of people. The coverage of newspaper includes an extensive one in the fields of daily national and world news, entertainment, sports, business, art and culture, health and education, fashion, stock market, technology and other political and commercial news. Therefore this paper has had a rapid growth in circulation and has expanded its wings as online editions also. The visitors of this web site have even crossed the daily readers of the paper in number and are on the increase day by day.

Along with the online editions, the Jagbani newspaper also gained entry and popularity in its e-paper edition. The electronic paper is easy to read with a good coverage on visuals and now is being preferred for reading by all and is available in printable versions too. One can say that the online version has also gained equal popularity like the daily edition.

The online Jagbani newspaper is widely read by viewers online and the number is estimated to cross the boundary of daily editions. The news can also be read in one's own mobile. It also explores profiles on Bollywood personalities and the freedom to express the views by the reader is always looked upon and the viewer's column is a special feature of this newspaper. The paper aims at catering to meet the demands and the needs of the public. The information is accurate and the coverage on the other events is wide. Events are expressed as it is without any spicy material added and there is no bending or bowing down to political pressures. This is regarded as the tool of popularity and success of Punjabi newspaper. The number of readers is on the increase day by day which has helped the newspaper to expand its wings far and wide and will never have to look back its success. The growth is moving forward and not backwards.

This newspaper has a Punjabi edition, Hindi and English edition too. Till today the paper strives to widen the spectrum of Punjabi journalism in the form of daily editions, online paper and e-paper and offers excellent service of coverage on vital events that can create awareness and can arouse the instinct feelings and evoke an appropriate response of the people. The Jagbani newspaper has gained a place in the minds of the people of Punjab and people value it with high esteem. Hence this paper has never turned or looked back since its birth and is on the move of progression and not regression.